Normal People

Meet our watch dog. (Pun intended? You decide.)

I know that this is the Normal “People” second installment, but we think it is acceptable to step away from our species on occasion, so that we can show our appreciation for some other friends. Bondi is our Italian Greyhound. He just turned one, but has already developed his sophisticated sense of timepiece aesthetics as you can see. (more…)

15% Discount!

We are initiating a new policy to have a unique campaign each and every month. Some of these will be for limited edition products. Others connection to the season, or a special day. As this is our first campaign, we are offering a 15% discount on the most popular men’s, and women’s watch from each of our collections. Have a look here. (more…)

Tokiji is here!

Normal is introducing our amazing new digital watch, Tokiji. This improved version is a natural progression from our original Digital Grande. You can help us get this watch to market by giving us your support, now through our Indiegogo campaign. Here, you will be able to see the watch in great detail, and be one of the first to get it at a much lower price (more…)


David Ericsson is the founder / designer of Void Watches. We have known him for many years, as our watch brands have nearly parallel histories. It was inevitable that we would meet at some point. We both began around the same time with similar motivations. In some cases, we take advantage of the same factories, and distributors. (more…)

Designart 2017

If you are in Tokyo this October 16~22, please stop by our corner of the new DESIGNART event taking place at Cibone Aoyama. We will be introducing our latest Hibi watch collection to the Japanese public in a collaboration with nail artist Kayo Shimoda. It’s all about hands. www.designart.jp

HIBI is here!

Our latest watch design was just launched at the Design Junction exhibition during the London Design Festival. Hibi embodies our sense of innovation, and simplicity with its streamlined silhouette, and unique precision split-case construction Please look over our latest collection, and let us know what you think.

POS+ Exhibition

Ross McBride is the director for an exhibition by our distributor in Japan under the umbrella brand, POS+. We are in good company with Bulbul, Hygge, Nava, Mr Jones Watches, Nomad, Stock Watches, and Void Watches. Stop by if you are in Tokyo from March 28th to April 2nd. www.post-select.com

New Arrival

Our lovely new EN-M009 Extra Normal watch is very much like a model from our original range: the EN-M003. That was discontinued a few years ago, but of course, any image that is ever posted on the world wide web will never disappear. We have been contacted many times to bring it back.

There are two subtle differences older sibling: Its hands are now dark grey, instead of black, to soften its overall image, and its mesh band is now the higher quality version that we have recently switched all of our watches to.

Please check out the work of our collaborators who made some wonderful imagery to support this new piece.
Art Direction: www.charlotteheal.com
Photography: www.victoriazschommler.com

Valentine’s Day / White Day

Normal has made a limited edition watch to commemorate Valentine’s Day. It has a white face, gold case, and gold hands the same as our Extra Normal EN-L007, but its band is new to our collection. This is white leather with a full grain lizard texture. We will also be delivering this watch in a special Japanese wooden gift box.

Additionally, White Day is coming up on March 14. This is a holiday unique to Japan, and Korea. It works like this: Women are supposed to give the men they like a present (chocolate) on Valentine’s day. Then, one month later, if a man wants to reciprocate the feeling, he is supposed to return the present (white chocolate) to the lady.

Our view on this is that watches are healthier than excessive chocolate, and last much longer.

New Packaging

Introducing the new packaging for all of our watches.

Once the box is taken out of the sleeve, and its cover removed, the watch is seen comfortably framed in grey foam. Once the watch is removed, the customer is posed with the question “What is Normal? on our warranty card. (more…)