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Welcome to our new website. As anything like this, it always takes longer than you want, but we are very satisfied with the results. This was the next step in the evolution of the Normal brand. Our site has been completely revamped based on the direct input from our audience, as well as our desire to convey our brand’s concept further through more expressive visuals, and engaging content.

There is much happening on the horizon here at Normal. Please sign up for our newsletter, Normal News, and stop back here from time to time to see any announcements. We have also become more active in Facebook, Instagram, Pinterest, and Twitter (it is, after all, the 21st century).

As always, any criticisms, comments, and of course compliments, greatly appreciated.


Introducing our New Fuji

With the launch of our new website, we are equally happy to launch our latest watch range, the woman’s Fuji. As you can see, this design is a natural progression from the original Ø43 mm Fuji. This new Ø31 mm version comes in several colors and surface finishes that we haven’t used before. There are four case designs with an option of two bands, for a total of eight models. But of course, you can easily combine any case with any band we offer to your liking.

We see great potential for this range, because there is so much room to grow in the lady’s watch market. The overwhelming majority in this world is classic, glittery, garish designs, repeated and repeated again. There is very little in the way of thoughtful, minimal pieces. There is an audience there that hasn’t been addressed properly.

Please let us know your thoughts. Any comments you have would be greatly appreciated.

More images, and details here. Questions,and comments here.

Normal People

Over time, we would like to introduce you to people that have helped Normal out in different ways of the the years. With the launch of our new website, it will be the first time to see the outcome of our latest photo shoot, so this will be a good place to start.

Normal is an American / Japanese watch brand. Our previous model photo shoot was a wonderful married couple based in Los Angeles – and very Western. For this last shoot, we wanted to show the Asian side of our brand. It was taken at our new building in Tokyo. On the left is Madoka and Ross McBride from Normal. In the middle are the two models, Masato (above), and Ai Tsuchiya (below). On the right Ken for hair, Shirayuki the photographer, and Wakana for make-up.

This is not a great photo itself (Not taken by the photographer!), but you see us all there.