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Semiosis is a musician / DJ / video creator team made up of Shinji Wakasa, and Ryo Takahashi. Normal collaborated with them to create a video installation to launch our Tokiji watch at the 2018 Maison E objet trade show in Paris. You can see a hint of what they did here. They have also done the soundtrack for several of our product videos.

Their audial, and visual work emphasize the conceptual, and the minimal, which perfectly complements Normal’s aesthetic. Much of what they do is performed live with the intention for you to experience their world view through your five senses. They have received numerous awards for this work such as Designawards Asia, and ATFF Film festival. Some of these projects are the fashion brand, Postelegant’s music production they directed at Amazon Fashion Week, and the original DJ / VJ content they produced for the New Balance Premium Friday Fes with New Balance’s sponsorship. You can see their philosophy, and find samples of their work at their site <semiosis.tokyo>.




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