My brand, Normal Timepieces, is based in Tokyo. I have chosen to live in Japan for the past 34 years, because as a designer, I have always found inspiration here for my work. Before I first visited, I was studying world design history through my American university. I remember the thing that struck me the most about Japan was its quintessential sense of minimalism and craftsmanship. Today, immersed into the country, I can see echoes of this innate sensibility all around me – even in today’s pop culture. (more…)

It is only possible to climb Mt. Fuji for a short period every year as it snows quite a bit up there. The climbing season starts on July 1st, so we thought it would be appropriate focus on our Fuji collection for this month’s campaign. Every Fuji watch we offer will be 10% off for all of July. (more…)

Meet our watch dog. (Pun intended? You decide.)

I know that this is the Normal “People” second installment, but we think it is acceptable to step away from our species on occasion, so that we can show our appreciation for some other friends. Bondi is our Italian Greyhound. He just turned one, but has already developed his sophisticated sense of timepiece aesthetics as you can see. (more…)