30% off of everything!…but of course, everything has a catch. This pandemic is taking the toll on every business. In our case, we are currently unable ship our watches to anyone outside of Japan! Therefore, we decided to initiate the biggest sale in our brand’s history for those of you who are the most patient among us. If you can support us by tolerating such a great delay to receive your order, you will be awarded with the best prices we have ever offered.
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Semiosis is a musician / DJ / video creator team made up of Shinji Wakasa, and Ryo Takahashi. Normal collaborated with them to create a video installation to launch our Tokiji watch at the 2018 Maison E objet trade show in Paris. You can see a hint of what they did here. They have also done the soundtrack for several of our product videos. (more…)

Two things about Japan: 1) It has a very long history. 2) It’s ruled by crazy zoning laws. These seem to be unrelated, but combined, they always remind me of the difference between living here and growing up in America. You can randomly pick any street to walk down anywhere in Japan, and find something interesting there. That’s because there is often a mixture of the ancient and the new wherever you are. (more…)