Two things about Japan: 1) It has a very long history. 2) It’s ruled by crazy zoning laws. These seem to be unrelated, but combined, they always remind me of the difference between living here and growing up in America. You can randomly pick any street to walk down anywhere in Japan, and find something interesting there. That’s because there is often a mixture of the ancient and the new wherever you are. (more…)

Our latest watch collection is now available! As we are so happy with the results of all of the time, and effort put into creating Tokiji, we want the whole world to see it. To commemorate its launch, we are offering it at a special price for its first month – a 10% discount for all of August. Please tell all of your friends!

Kayo is an amazing nail artist who works extensively in Japan, and sometimes abroad for the past 15 years. For the launch of our Hibi watch collection in 2017, she designed nail art to match our watches for an event called Normal x Kayo. If you purchased one of our new watches there, you would get a set of matching nails for free. It was a great promotion, and very popular with the media. (more…)