Hatsuhinode is the Japanese word for welcoming the first sunrise of the New Year. The most desirable place for this is, of course, to view the morning sun over Mt. Fuji. Therefore, we thought that this (belated) month’s campaign should be for our Fuji watches. Every men’s Fuji Ø43 mm watch we offer will be discounted 20% from January 13, to the 31st.