Extra Normal Series

At first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour “hand” is actually a disk making up the watch’s face. This disk has a window through which the numbers on the dial underneath are exposed during its hour.

The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of materials, it was our original idea of what a designer watch should be. Normal will continually be developing new designs, but the Extra Normal watch will always remain as the ionic expression of our fundamental vision.

    • EN01-L18BL
    • EN01-L18BR
    • EN01-L18GR
    • EN01-M18SS
    EN01-L18BL
    Regular price
    $210
    Sale price
    $210
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    $210
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    • EN02-L18W1
    • EN02-M18SS
    • EN02-L18GR
    EN02-L18W1
    Regular price
    $210
    Sale price
    $210
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    • EN07-L18W2
    • EN07-M18GO
    EN07-L18W2
    Regular price
    $210
    Sale price
    $210
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    • EN08-L18BL
    • EN08-L18BR
    • EN08-M18GO
    EN08-L18BL
    Regular price
    $210
    Sale price
    $210
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    • EN10-M18RG
    • EN10-L18W3
    EN10-M18RG
    Regular price
    $183
    Sale price
    $183
    Regular price
    $215
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    • EN21-L20BL
    • EN21-L20BR
    • EN21-L20GR
    • EN21-M20SS
    EN21-L20BL
    Regular price
    $220
    Sale price
    $220
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    • EN22-M20SS
    • EN22-L20GR
    • EN22-L20BL
    • EN22-L20BR
    EN22-M20SS
    Regular price
    $225
    Sale price
    $225
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    • EN23-M20BL
    • EN23-L20BL
    EN23-M20BL
    Regular price
    $225
    Sale price
    $225
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    • EN24-L20BL
    • EN24-L20BR
    • EN24-M20GO
    EN24-L20BL
    Regular price
    $220
    Sale price
    $220
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