What is Normal?

That which is normal can be assumed as self-evident, or open to an exhaustive debate. In truth, there are as many points of view as there are people. Where we find consensus, we find community.

Our belief is that the products we choose for ourselves, particularly the ones we carry with us throughout the day, are extensions of us. They should act to reenforce our persona, not distract from it. Therefore, Normal Timepieces’ identity intentionally never appears on the watch face, so that our brand never competes with your brand. Our products are created for those who appreciate such subtlety, and have a quiet confidence in their own design sensibilities.