Semiosis is a musician / DJ / video creator team made up of Shinji Wakasa, and Ryo Takahashi. Normal collaborated with them to create a video installation to launch our Tokiji watch at the 2018 Maison E objet trade show in Paris. You can see a hint of what they did here. They have also done the soundtrack for several of our product videos.
Their audial, and visual work emphasize the conceptual, and the minimal, which perfectly complements Normal’s aesthetic. Much of what they do is performed live with the intention for you to experience their world view through your five senses. They have received numerous awards for this work such as Designawards Asia, and ATFF Film festival. Some of these projects are the fashion brand, Postelegant’s music production they directed at Amazon Fashion Week, and the original DJ / VJ content they produced for the New Balance Premium Friday Fes with New Balance’s sponsorship. You can see their philosophy, and find samples of their work at their site <semiosis.tokyo>.
Our New Website!
November, 13, 2020
We have actually been working a lot recently, but things have been moving at pandemic speed. S..o..o..o....s..l..o..w.
We have been trying to ...
March, 02, 2020
Semiosis is a musician / DJ / video creator team made up of Shinji Wakasa, and Ryo Takahashi. Normal collaborated with them to create a video in...
Inspirational Tour – Out the Door
July, 22, 2019
My brand, Normal Timepieces, is based in Tokyo. I have chosen to live in Japan for the past 34 years, because as a designer, I have always foun...
July, 21, 2019
Kayo is an amazing nail artist who works extensively in Japan, and sometimes abroad for the past 15 years. For the launch of our Hibi watch coll...
June, 26, 2019
Meet our watch dog. (Pun intended? You decide.)
I know that this is the Normal “People” second installment, but we think it is acceptable to s...
Tokiji is Here!
June, 05, 2019
Normal is introducing our amazing new digital watch, Tokiji. This improved version is a natural progression from our original Digital Grande. Y...