Welcome

Welcome to our new website. As anything like this, it always takes longer than you want, but we are very satisfied with the results. This was the next step in the evolution of the Normal brand. Our site has been completely revamped based on the direct input from our audience, as well as our desire to convey our brand’s concept further through more expressive visuals, and engaging content.

There is much happening on the horizon here at Normal. Please sign up for our newsletter, Normal News, and stop back here from time to time to see any announcements. We have also become more active in Facebook, Instagram, Pinterest, and Twitter (it is, after all, the 21st century).

As always, any criticisms, comments, and of course compliments, greatly appreciated.

info@normal.as

Our New Website!

November, 13, 2020
Our New Website!
  We have actually been working a lot recently, but things have been moving at pandemic speed. S..o..o..o....s..l..o..w.  We have been trying to ...

Normal People

March, 02, 2020
Normal People
Semiosis is a musician / DJ / video creator team made up of Shinji Wakasa, and Ryo Takahashi. Normal collaborated with them to create a video in...

Inspirational Tour – Out the Door

July, 22, 2019
Inspirational Tour – Out the Door
My brand, Normal Timepieces, is based in Tokyo. I have chosen to live in Japan for the past 34 years, because as a designer, I have always foun...

Normal People

July, 21, 2019
Normal People
Kayo is an amazing nail artist who works extensively in Japan, and sometimes abroad for the past 15 years. For the launch of our Hibi watch coll...

Normal People

June, 26, 2019
Normal People
Meet our watch dog. (Pun intended? You decide.) I know that this is the Normal “People” second installment, but we think it is acceptable to s...

Tokiji is Here!

June, 05, 2019
Tokiji is Here!
Normal is introducing our amazing new digital watch, Tokiji. This improved version is a natural progression from our original Digital Grande. Y...

NORMAL PEOPLE
June, 04, 2019
David Ericsson is the founder / designer of Void Watches. We have known him for many years, as our watch brands have nearly parallel histories....

Designart 2017
October, 10, 2017
If you are in Tokyo this October 16~22, please stop by our corner of the new DESIGNART event taking place at Cibone Aoyama. We will be introducin...

HIBI is here!
September, 20, 2017
Our latest watch design was just launched at the Design Junction exhibition during the London Design Festival. Hibi embodies our sense of innovat...

POS+ Exhibition
May, 01, 2017
Ross McBride is the director for an exhibition by our distributor in Japan under the umbrella brand, POS+. We are in good company with Bulbul, ...

New Arrival
May, 26, 2016
Our lovely new EN-M009 Extra Normal watch is very much like a model from our original range: the EN-M003. That was discontinued a few years a...

Normal People
March, 17, 2016
Over time, we would like to introduce you to people that have helped Normal out in different ways of the the years. With the launch of our new...

Welcome
March, 17, 2016
Welcome to our new website. As anything like this, it always takes longer than you want, but we are very satisfied with the results. This was the ...

White Day
February, 25, 2016
White Day is coming up on March 14. This is a holiday unique to Japan, and Korea. It works like this: Women are supposed to give the men they lik...

New Packaging
January, 13, 2016
Introducing the new packaging for all of our watches. Once the box is taken out of the sleeve, and its cover removed, the watch is seen comfortab...

E&Y
December, 13, 2015
E&Y is a well known Japanese design brand commemorating its 30th anniversary with a retrospective exhibition at the Axis Gallery in Tokyo. It ...

PUBLISHED
December, 02, 2015
Normal moved into it’s new office six months ago. Our building can now be seen in the current Japanese architecture magazine, Shinkenchiku (new a...

MoMA DESIGN STORE
November, 16, 2015
Normal is now available at Tokyo’s MoMA Design Store. Always a nice place to be. Our watches can be seen at the campaign display that we designe...

TOKYO DESIGN WEEK
November, 10, 2015
This year’s Tokyo Design Week has just come to an end. Next year, we should give you a comprehensive review of all the goings on, but for th...

Introducing our New Fuji
October, 26, 2015
With the launch of our new website, we are equally happy to launch our latest watch range, the woman’s Fuji. As you can see, this design is a na...